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E-Book Creative Communication

Mata kuliah Creative Communication membahas tentang kreativitas dari segi konsep, proses dan aplikasinya dalam ranah komunikasi dan komunikasi pemasaran, termasuk cara membangkitkan kemampuan berpikir kreatif dan penerapan kemampuan kreatif dalam merancang pekerjaan komunikasi. Berikut beberapa e-book yang berkaitan dengan Creative Communication. Enjoy your books...

icon Advertising & Promotion-An IMC Perspective-Belch & Belch (7.02 MB)

icon Bursts of Fresh Squezeed Ideas-Dan Coleman (1.78 MB)

icon Creativity Secrets-Stu McLaren (708.74 kB)

icon Critical & Creative Thinking-R Paul & L Elder (1.05 MB)

icon Handmade Creative Thinking-AM Carrasco (2.37 MB)

icon Strategic Communication Planning-Dave Fleet (692.34 kB)

Miris, Isu Perubahan Iklim Tak Dilirik Caleg dan Capres

http://politik.rmol.co/read/2014/02/02/142282/Miris,-Isu-Perubahan-Iklim-Tak-Dilirik-Caleg-dan-Capres-

Minggu, 02 Februari 2014 , 15:22:00 WIB

Laporan: Fayaddh Abubakar

RMOL. Masyarakat menginginkan adanya komitmen yang kuat terhadap dampak perubahan iklim dalam kualifikasi figur pemimpin negara 2014 mendatang. Pasalnya, masyarakat telah merasakan dampak buruk akibat perubahan iklim tersebut secara materi dan psikologi.

"Terutama bagi petani dan nelayan," ujar Pemerhati Perubahan Iklim Emilia Bassar di Hotel Kartika Chandra, Jl. Gatot Subroto, Jakarta, Minggu (2/2).

Karena, perubahan iklim bisa berdampak pada perubahan pola hujan yang mengakibatkan banjir dan longsor yang berujung pada gagal panen. Termasuk semakin seringnya gelombang pasang dan cuaca ekstrim yang bisa membuat nelayan kesusahan saat melaut. Dengan kata lain, perubahan iklim mempengaruhi adanya bencana alam dan membuat kondisi cuaca tidak bisa diprediksi seperti satu dekade lalu.

Sayangnya, isu perubahan iklim ini masih mendapat perhatian yang kurang dari kalangan politisi dan legislatif. Sebagai bukti, kedua kalangan tersebut sangat minim membuat kebijakan politik dan mengalokasikan dana untuk persoalan perubahan iklim tersebut. Selain itu, hampir tidak ada caleg, capres atau calon kepala daerah yang menggunakan isu perubahan iklim dalam kampanye.

"Saya punya harapan agar setiap politisi mau duduk bersama mendiskusikan untuk menangani perubahan iklim," katanya kepada Rakyat Merdeka Online.

Dengan begitu, para pembuat kebijakan publik tidak hanya melakukan aksi sesaat atau sekadar pencitraan saat terjadi bencana alam melalui pendirian posko bencana alam dan pemberian bantuan sosial, tetapi justru memiliki aksi yang lebih permanen dan nyata melalui kebijakan terhadap dampak perubahan iklim yang dirumuskan dan kemudian dijalankan. [ian]

Social Environmental Awareness

Muhammad Lauda-Pelajar Kelas X SMA Bina Insani Bogor

By: Muhammad Lauda

Assalamuíalaikum warrahmatullahi Wabarakatuh.

Good morning to you all, my name is Muhammad Lauda from Bina Insani Senior High School.

Ladies and gentlemen,

All problems in Indonesia are big problems, because each one of them involves hundred thousand and even millions of people. But environmental problems affect the world. That means everyone everywhere. Thatís why these issues are critical.

I have a lot of question to ask you, but Iíd like you to think for a moment: can you do your routine jogging on the main street? Why not? Because the chance of being suffocated is bigger the chance of becoming healthy. Can you swim in the river in our city or drink the water directly from it? Why not? Because youíre more likely to poisoned to death. Can you predict the rain season using old calculation? Why not? Because the weather pattern has changed do much than the old times. Those signs show us that environmental issues have changed so many things around us, but some people didnít even mind it. That is what we are going to change.

So, what is our major environmental problems? Of course youíre all familiar with:

  • Global warming.
  • Climate change.
  • And the most disturbing issue, pollution.
  • Plus some specific issue in each area, because even though there are some global issue, each environment has its own character and problems.

What do we know about these problems?

  • Global warming is the rise in temperature of earth atmosphere.
  • Climate change is significant change in weather period and pattern.
  • Pollution is everything that is contaminating environment and causes function change.
  • Specific problems in each area can be caused by external factor like soil pollution from mining in Kalimantan which is done by some company outside Kalimantan. Although it often caused by the lifestyle of the people. Like air pollution in Jakarta, where a lot of people use private vehicles instead of public transportation.

Well National Council of Climate Change and Ministry of Environment did a survey in 2011 and 2012 resulted that 50% of Indonesiaís population have high level of knowledge about climate change, 73% have observed it from their residence, but only 37% that really cares about this issue. Most respondent believes that the responsibility to solve the environmental issues belongs to their government. That means most of you understand our environmental issue, but only few that care and try to solve it.

Our question is, why should I care about these issues? The lack of attention and awareness in environmental issues mainly because people donít feel connected with these issues. We need reasons. Reasons that make us want to do some action to solve the problems.

When we talk about saving environment, we talk about the future. What kind of future would you like? We used to think our future would be like this one (see the pictures). But after environmental issues came, weíve become more pessimistic and started to think our future would be like this one (see the pictures). Thatís one reason why you should care. Here are another important reason why you should care: I hope those reasons are enough to make you aware and realize we need to act now, before these issues got bigger.

Okay, this is the main topic. Increasing social environmental awareness means communicating all information that we have. After we understand the problems and the reasons why we should care, the hard part is delivering this information to the society. We often face a challenge in communicating the information to the society in order to make them understand as well as we do. These are challenges that have to be solved, the question that have to be answered before delivering the information about our environment.

First, we determine the target and the area where the target lives. Whether they are student, teachers, housewives, or even fishermen and farmer. Because every circle of society has its own absorbtive capacity, the ability to absorb information. We canít tell elementary school students about annual weather pattern can we? And you have to know where the targetís residence because as I said before, each environment may have its own problems.

Next one is what kind of information will be told. We have to know what is the most needed information for each part of society. We should bring up the major environmental issue in the area in a way that is suitable for each group. Donít make it to complicated for one group or to easy for one group. Adults wont listen to information that is meant for elementary school students, and office workers wont understand the information that is meant for farmer.

Mass media is a really popular source of environmental information. Such as internet and television. In fact, the most popular information sources among students are internet and television. But what about the other group of society? A study has found that the most effective way to spread information about environment, etc to fishermen is by short text message. Because they often go fishing for months. They donít have the time to watch television, moreover read articles on the internet.

And the last thing, what effect is expected from all of these efforts weíve done. We can expect housewives to reduce water use, or to separate plastic from kitchen waste, but we canít expect them to recycle all of their domestic waste to valuable and eco friendly stuff. Thatís way too high expectation.

Finally, I just want to share some tips and simple ways to save our environment. The key is to reduce your waste. From simple things, come a great thing. Bring your own plastic bag to grocery store, donít be shy, they wont kick you out.

Thank you for your attention. Wassalamuíalaikum Warrahmatullahi Wabarakatuh.

Please see my slide presentation attached.

icon Social Environmental Awareness (1.8 MB)

Komunikasi Pemasaran Ekowisata dalam Menghadapi Perubahan Iklim

Perubahan iklim mempunyai potensi dampak pada semua sektor pembangunan, termasuk pada sektor ekowisata yang berdampak pada degradasi kualitas lingkungan dan objek wisata. Meskipun kerusakan lingkungan ekowisata juga disebabkan oleh perilaku wisatawan yang membuang sampah sembarangan, merusak sarana wisata atau obyek wisata, dan padatnya kendaraan bermotor di tempat wisata. Pemerintah dan pelaku bisnis pariwisata harus memberikan perhatian terhadap aksi-aksi pelestarian lingkungan yang bersinergi dengan aksi penanganan perubahan iklim pada kegiatan ekowisata. Aksi-aksi tersebut akan lebih efektif apabila didukung oleh strategi komunikasi pemasaran ekowisata yang memperhatikan kepedulian terhadap pelestarian lingkungan alam, sosial dan budayanya, serta peningkatan kesejahteraan penduduk setempat. Penerapan komunikasi pemasaran ekowisata, yang terdiri dari unsur-unsur periklanan, direct response, sales promotion, dan public relations, harus terintegrasi dengan melibatkan seluruh pemangku kepentingan terkait.

Kata kunci: perubahan iklim, pelestarian lingkungan, ekowisata, komunikasi pemasaran, periklanan, direct response, sales promotion, dan public relations.

*Tulisan ini dimuat di buku "Marketing Communication--Pariwisata dan Korporasi di Indonesia", 2013, Jakarta: Pusat Studi Komunikasi dan Bisnis Program Pasca Sarjana Universitas Mercu Buana.

icon Komunikasi Pemasaran Ekowisata dalam Menghadapi Perubahan Iklim-Emilia Bassar (539.57 kB)

Komunikasi, Informasi & Edukasi Perubahan Iklim di Indonesia

Isu perubahan iklim di Indonesia merupakan topik yang hangat dibicarakan beberapa tahun terakhir ini. Aktivitas dan gaya hidup kita, tanpa kita sadari, turut menaikkan kadar karbondioksida (CO2) di atmosfer. Kenaikan CO2 di atmosfer yang melebihi kemampuan alam menyerap CO2 merupakan salah satu penyebab terjadinya perubahan iklim. Salah satu dampak perubahan iklim yang kita rasakan adalah berbagai bencana, seperti longsor, banjir, dan kekeringan. Kerugian dampak perubahan iklim pun sangat besar dilihat dari korban jiwa yang terus bertambah, ekonomi global yang menurun, berkurangnya kesejahteraan masyarakat, dan terganggunya kesehatan masyarakat. Untuk itu, penanganan perubahan iklim memerlukan strategi komunikasi, informasi dan edukasi (KIE) yang melibatkan pemerintah, sektor swasta dan masyarakat. Hal ini sejalan dengan kerangka kerja UNFCCC (The United Nations Framework Convention on Climate Change) Pasal 6, yaitu pendidikan, pelatihan dan kepedulian masyarakat untuk perubahan iklim. Berbagai aksi untuk mengajak masyarakat peduli lingkungan dan menyikapi perubahan iklim sudah banyak dilakukan. Beberapa diantaranya melalui kegiatan konferensi, seminar, pelatihan, publikasi di media, dan aneka lomba. Aksi-aksi tersebut tidak bisa dilakukan sendiri. Strategi KIE perubahan iklim harus dilakukan secara sinergis antar lembaga yang melibatkan masyarakat untuk mengurangi dan mengantisipasi dampak perubahan iklim.

Kata Kunci: komunikasi, informasi, edukasi, perubahan iklim, mitigasi, adaptasi.

*Tulisan ini dimuat di buku "Komunikasi Indonesia untuk Membangun Peradaban Bangsa", 2013, Jakarta: Pusat Studi Komunikasi dan Bisnis Pascasarjana Universitas Mercu Buana. 12.00

Download:†icon Strategi KIE Perubahan Iklim-Emilia Bassar (328.3 kB)

Universitas Mercu Buana

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Abstrak

Isu perubahan iklim di Indonesia merupakan topik yang hangat dibicarakan beberapa tahun terakhir ini. Aktivitas dan gaya hidup kita, tanpa kita sadari, turut menaikkan kadar karbondioksida (CO2) di atmosfer. Kenaikan CO2 di atmosfer yang melebihi kemampuan alam menyerap CO2 merupakan salah satu penyebab terjadinya perubahan iklim. Salah satu dampak perubahan iklim yang kita rasakan adalah berbagai bencana, seperti longsor, banjir, dan kekeringan. Kerugian dampak perubahan iklim pun sangat besar dilihat dari korban jiwa yang terus bertambah, ekonomi global yang menurun, berkurangnya kesejahteraan masyarakat, dan terganggunya kesehatan masyarakat. Untuk itu, penanganan perubahan iklim memerlukan strategi komunikasi, informasi dan edukasi (KIE) yang melibatkan pemerintah, sektor swasta dan masyarakat. Hal ini sejalan dengan kerangka kerja UNFCCC (The United Nations Framework Convention on Climate Change) Pasal 6, yaitu pendidikan, pelatihan dan kepedulian masyarakat untuk perubahan iklim. Berbagai aksi untuk mengajak masyarakat peduli lingkungan dan menyikapi perubahan iklim sudah banyak dilakukan. Beberapa diantaranya melalui kegiatan konferensi, seminar, pelatihan, publikasi di media, dan aneka lomba. Aksi-aksi tersebut tidak bisa dilakukan sendiri. Strategi KIE perubahan iklim harus dilakukan secara sinergis antar lembaga yang melibatkan masyarakat untuk mengurangi dan mengantisipasi dampak perubahan iklim.

Kata Kunci: komunikasi, informasi, edukasi, perubahan iklim, mitigasi, adaptasi Normal 0 false false false EN-US X-NONE X-NONE